Do I Even Need a Website?
The short answer, YES. No I don’t know what your business is, I don’t know what you’re trying to do or sell, but the answer is still yes! Now let me explain why.
E-Retail (online) Sales vs in store sales
The days of everyone driving to the local store, browsing the shelves and buying what they need are over. Now people want more options with less work and all in the comfort of their own home (or why their supposed to be working, but that’s another topic). Gas is too expensive and traffic is too congested so consumers would rather stay at home to shop. The internet provides many more options to search through then any store can provide. You may have a wonderfully successful store front, but if you’re not online also, you’re missing out on a big piece of the pie. Everyone knows were in a recession, times are tough, sales are down. However according to comScore, 2010 US e-retail sales jumped 9.8% from 2009 totaling over $142 Billion worth of merchandise! Wouldn’t you like to have even a small piece of that pie!
What if you don’t want to sell online
Maybe you don’t have a need for a e-commerce store. Maybe you provide a service instead of products. Don’t think a website can benefit from a website? Of course it can! Even if you don’t plan to sell online, you still want customer, right? With over 153 Million people online, you cant afford to not reach these people. These days, with the growing popularity of iPhones, Androids, and other smartphones, many people use search engines instead of phone books. Even if all you have is a very basic website with your contact info, business location, and services offered, this can help more potential customers find you. According to Juniper Research, half of small businesses with 10 employees or less do not have a website. I have seen small businesses spend thousands of dollars a month on advertising when they have not taken the simple step to get a professional website. You website can display as much information about your company and services as you want, interact with customers, all 24/7 without any work on your part. Now what part of that sounds bad?
Ok, I need a website, now what
Well, that’s where we come in. It’s not as bad as you may think. An Opus research survey reports that most small business owners think they cannot afford a website, e-marketing is too complex, and 15% think it will take too much manpower. All of these are completely false. RDO llc can provide a custom solution to accomplish all of your online goals and all for a reasonable price. Let us handle your online needs so you can focus on your business.